All publications of Abhishek Sanghai . Bengaluru , India
How this Bangalore-based start-up is all set to disrupt the online gifting industry in India
Bangalore, 23rd July, 2020 –Incorporated in 2018, FRINZA is a rapidly growing online gifting organization that is ready to introduce the world’s first Artificial Intelligence (AI) and Machine Learning (ML) powered annual-recurring-subscription model based, one-stop gifting solution.
Consisting of a world class team of gift experts, the company works with a simple vision – to fetch a warm smile on their customers’ faces and a twinkle of delight in their eyes with every gift they deliver.
The user making a purchase through their website or app simply needs to select an annual recurring package depending on their budget and then enter the information pertaining to the person they are buying a gift for, in terms of age, gender, interests, profession, personality, occasion, need of recipient and their relationship. That’s all. FRINZA’s smart technology will then automatically select the perfect ‘personality-occasion-relation specific gift ’for the user, thereby saving them from the pain of spending hours on selecting the perfect gift as well as help them in making their loved ones feel special.
“In this fast paced world where everyone is busy on their own and machines have become more intelligent, when you remember someone on their special occasion, it does make them feel good and brings a smile to their face”, remarks Praveen Singh Rajput, Founder and CEO of FRINZA.
The first of its kind gifting platform offers its users a plethora of gifting options & splendid assortments, ranging from luscious cakes, cherry-picked flowers, scrumptious chocolates, handicrafts, tender plants, gift cards and a wide array of personalised products, along with rendering the option of same day delivery. In addition, the company is also looking forward to add 25+ major gift categories, 1500+ sub categories, more than 10000+ child categories and nearly 5L+ products by the end of the year 2021.
Praveen has a vision of making FRINZA synonymous for gifting and a mission to make gifting subscription as easy, widespread and familiar as milk and newspaper subscriptions. As a part of its grand vision, the company has also decided to make its annual subscription completely free for the first year.
Contact:
Website : https://www.frinza.com/
Facebook : https://www.facebook.com/info.frinza/
LinkedIn : https://www.linkedin.com/company/frinza/
Instagram : https://www.instagram.com/frinza.official/
Frinza, a young and dynamic start-up, with its unprecedented AI and ML powered annual recurring subscription model, is thriving even during the testing times of Covid-19
Bangalore, India, July 23, 2020: Frinza was incorporated on June 12, 2018 and their website went live and fully functional on January 2019. In less than 16 months, this spirited start-up has witnessed an exponential growth by establishing same day delivery network in more than 550 cities of India and most cities of USA, UK, UAE, Canada, and Australia. This is a rare feat that most startups generally take years to reach.
“The traditional e-commerce model with which FRINZA started initially was laying the launch-pad for the giant AI and ML-based annual recurring subscription model which will be rolled out soon. It is going to disrupt the e-commerce gifting industry and redefine the way the world gifts” says Praveen Singh Rajput, Founder & CEO.
Pandemic shook various businesses to their core, but Frinza is one of those rare enterprises that have prospered during these times. The company works on the concept of cloud kitchens and hence did not see much disturbance in their business. They made sure that in these testing times, all their staff was monetarily compensated and also got their medical insurance done. As a result of this during this lock-down period (March-April) when most businesses were finding it hard to make their ends meet, the company has observed the month on month growth of 103.5%.
“There is one curve we have to flatten and then there is another that we have to stay ahead of”, says Praveen
With the entire world looking on the internet for their solutions, Frinza decided to take this as an opportunity to diversify its category and product portfolio by exploring digital or e-gifting options. This includes personalized Gift cards, personalized poems, kindle books, personalized birthday wishes by Favorite celebrities/ influencers, customized wishes website and they are regularly updating this list as per the latest trend, to be the ideal gifting destination.
Talking about the market size, based on the numbers from Statista, FRINZA has estimated that the serviceable obtainable market(SOM) is worth $25.03 billion per year and the Total addressable market (TAM) stands around $42.6 billion per year for FRINZA’s annual annual-recurring-subscription model.
The company’s aim for the future is to expand its reach in more than 15 countries by 2021 and add at least 25 plus category-subcategory with 300K gift product listing by on-boarding 5k vendors worldwide to provide meaningful gifting options.
“Frinza is here, not only to deliver to gifts, but to dominate and disrupt the industry. We are going to change the way the word ‘gift’ is currently perceived”, remarked Praveen, who also aspires to make Frinza the next Indian Global Consumer Brand with a billion dollar valuation soon.
About Frinza:
FRINZA is a rapidly growing online gifting organization, that provides premium and a wide range of quality gifts. The gifts range from an exquisite collection of souvenirs, cherry-picked flowers, luscious cakes, scrumptious chocolates, tender plants, mesmerizing books, Gift Cards, Handicrafts, a wide array of personalized products and many meaningful gifting categories planned with a befitting sense of elegance for every occasion.
Contact:
Website : https://www.frinza.com/
Facebook : https://www.facebook.com/info.frinza/
LinkedIn : https://www.linkedin.com/company/frinza/
Instagram : https://www.instagram.com/frinza.official/
How a grad student’s personal life problem led to 550+ cities expanding business
You might be reading the title and thinking ‘Boy how did some guy get pushed so hard to become so productive?’. Well, the man did get pushed by his girl to get his life together which ultimately led him to find a solution to a real problem. But what did he do to face the brunt that made him build such a successful company?
He forgot her birthday!
Let’s be honest here guys I know no man can be alive and breathing peacefully if he forgot those important dates in a relationship. Things like remembering birthdays, anniversaries, the day their dog Melly gave birth to 100 dalmatians are one of the few crucial things you have to remember and not just that but also do something special.
This man is one of those guys who faced that near-death experience of forgetting his girl’s birthday. But why would he do such a thing that would put him through such trouble?
MBA
MBA is a harsh mistress. She provides you some of the best experiences and great opportunities to explore your inner talents with few consequences. But you must burn the midnight oil, lose sleep in order to get what you want. This man was an MBA grad spending more time with his professional life that he couldn’t see the personal side of his story is going away.
Who is the man and why the suspense?
The name of this brave man is Praveen Singh Rajput. Mr. Praveen was one of the hard-working students in his college in Bangalore and did not let the incredible nightlife of that beautiful city distract him.
His life was overruled by a strict studies-oriented regime that would eventually help him land a job in a prestigious banking institute after his graduation. But this military-like regime is really taking a toll on his personal life.
He wanted to make it up to his girl by gifting her something that would say out loud ‘I love you and you matter to me more than anything’. But googling the perfect gift turned out to be a tedious job. Finding the perfect gift (like chocolates, roses, and a card that goes with the occasion) seemed to be a challenge. On top of all that, delivering it on time to the right address is another task that seemed to be unachievable.
Forgetting important dates didn’t just end with his girl, but all his mother, his close friends, and relatives. On discussing with his colleagues, many seemed to face the same issue. Getting a grasp on the personal life while having a hectic professional life seemed close to impossible. Using this as an excuse to not be with someone when they really need you just seem silly.
The solution
Praveen decided, he will fix this issue. He ensured no one would ever forget birthdays or any important dates for the matter just because of their hectic professional schedule. He built a smart-tech platform that offers a plethora of gifting options ranging from scrumptious cakes, handicrafts to personalized gifts that suits any occasion. You might ask me, ‘What’s so special, we already have numerous platforms like ferns n’ petals who already provide this service?’. But we do provide you something special.
Something Special
We bring Artificial Intelligence & Machine Learning oriented annual subscription-based one-stop-gifting E-commerce model. All the user has to do while making a purchase through the website or app is to select an annual recurring package depending on their budget and enter the information pertaining to the person they are buying a gift for, in terms of age, gender, interests, profession, personality, occasion, the need of the recipient and their relationship. That's it now the user can sit back and relax. The system powered by AI and ML will select the gift based on the user's input and automatically deliver it on the date of the occasion.
Most importantly, it does not give you a single chance of forgetting any important occasions because of its reminders. It reminds you in advance if any significant occasion is nearing. Based on that you can purchase your gifts and ensure it reaches on time to your loved ones.
But what is the name of this company that offers such smart services and can possibly save me from creating a dent in my personal life?
FRINZA
