All publications of Shamba Chakraborty . कोलकाता , भारत

Cloud computing metaphor: the group of networked elements providing services need not be individually addressed or managed by users; instead, the entire provider-managed suite of hardware and software can be thought of as an amorphous cloud.

Cloud computing is the on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user. The term is generally used to describe data centers available to many users over the Internet. Large clouds, predominant today, often have functions distributed over multiple locations from central servers. If the connection to the user is relatively close, it may be designated an edge server.

Clouds may be limited to a single organization (enterprise clouds[1][2]), or be available to many organizations (public cloud).

Cloud computing relies on sharing of resources to achieve coherence and economies of scale.

Advocates of public and hybrid clouds note that cloud computing allows companies to avoid or minimize up-front IT infrastructure costs. Proponents also claim that cloud computing allows enterprises to get their applications up and running faster, with improved manageability and less maintenance, and that it enables IT teams to more rapidly adjust resources to meet fluctuating and unpredictable demand,[2][3][4] providing the burst computing capability: high computing power at certain periods of peak demand.[5]

Cloud providers typically use a "pay-as-you-go" model, which can lead to unexpected operating expenses if administrators are not familiarized with cloud-pricing models.[6]

The availability of high-capacity networks, low-cost computers and storage devices as well as the widespread adoption of hardware virtualization, service-oriented architecture and autonomic and utility computing has led to growth in cloud computing.[7][8][9] By 2019, Linux was the most widely used operating system, including in Microsoft's offerings and is thus described as dominant.[10] The Cloud Service Provider (CSP) will screen, keep up and gather data about the firewalls, intrusion identification or/and counteractive action frameworks and information stream inside the network.[11]

How Digital Marketing Helps Small Business To Grow Faster?

Traditional Marketing has been known to all of us and it very helpful in some businesses. But the 21st century is all about Digital Marketing! Shifting from Traditional to Digital is a big task. This not only involves creating and measuring campaigns differently but changing the whole mindset. People know that the whole world is on mobile now and they spend an average of 6 hours a day on it, still they will stick to billboards.

Digital marketing is a type of marketing that uses online-based digital technologies such as a computer, mobile phone, and other platforms to promote their products. Digital Marketing tools and techniques provide business owners with the best chances for competition, survival and even business growth.

Digital marketing is less about the tactics and more about the strategies behind those tactics because a well-executed but only average strategy will massively outperform a terribly executed phenomenal strategy.

The following reasons will show you why the use of digital marketing is not only an investment-wise decision but also an effective marketing channel that can help you grow your business.

1.Costing: Small and medium businesses don’t have a big amount to spend on marketing. Still, the objective is to reach maximum people with the lowest possible cost. A one-time TV ad can of 30 seconds cost business of more than 3,50,000 Rs. if shown at a normal time during the day. A small business doesn’t have that amount of money. Even the print ads and billboards cost a lot. While on the other hand, Digital ads can reach a super-targeted audience at a lower cost.

2.Maximum reach to the targeted audience: If you want to target a girl aged 19-22 who is interested in fashion jewelry, living in Mumbai and college students, you can precisely target her. This is the beauty of Digital Marketing, you can precisely target the people you want. Digital marketing facilitates, marketing in real-time. It means that the offers and marketing messages can be changed based on actions taken by people. A business can customize offers in real-time and offer people exactly what they want. This will not only increase customer satisfaction but also bring additional revenue to the business.

3.Maximum customer satisfaction: Once you setup your online business, you need to constantly monitor it. You have to watch over the progress and trace its performance in both cases – good or bad. Ask the people to comment or leave reviews for your brand. This would help you analyze the status of your business. If you get negative reviews, do not lose hope and put directed efforts to attain success. Knowing the experience of customers will help you overcome the loopholes of your firm.

4.Maximum area coverage: Expanding to a new geographical area with the help of traditional marketing is a nerve-wracking task. Digital marketing will help you expand to new areas without any geographical hurdles. Just enter the city you like or select a radius in a particular city. You are flexible with your reach and type of audience. The campaigns can be set up in no time and you are good to go.

Digital marketing for small business will definitely help you expand your business to high levels. Implementing the above-mentioned strategies will prove beneficial. Once you execute the basic steps, you can switch to bigger marketing strategies.