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Customer Communication Management Software Market Research Report - Global Forecast till 2025

Global Customer Communication Management Software Market Research Report: By Component (Solution and Services [Professional, Managed]), Deployment (Cloud-Based and On-Premise), Organization Size (Large Enterprises and Small and Medium Enterprises), Vertical (BFSI, IT & Telecom, Hospitality & Travel, Media and Entertainment, Healthcare, Others), Region (North America, Europe, Asia Pacific, Middle East and Africa and South America) - Forecast till 2025

Market Summary

Market Research Future (MRFR), in its research report, emphasizes that the global customer communications management software market 2020 is expected to grow exponentially over the review period, ensuring substantial market valuation and a healthy 11.2% CAGR over the review period.

Drivers and Restraints

The increasing demand for the enhanced functionalities of multi-channel marketing and customer experience management has resulted in increased demand for customer communication management software, which is expected to drive market growth during the forecast period. Major factors driving market growth are the need for communication tools which, depending on customer requirements, enhance customer experience through context-based communication. Nevertheless, the lack of knowledge of software solutions for customer contact management, and client policies on security issues of these integrated systems impede market development.

Segmental Analysis

Global Customer Communication Management Software Market has been analyzed based on Component, Organization Size, Deployment Mode, Vertical, And Region.

By Component, the market has been segmented into solution and service. The service segment has been further divided into professional services and managed services. During the forecast period the solution segment is expected to have the largest market share and the highest CAGR. Solutions such as data extraction, paper design, printer management, email marketing, SMS communication , data processing and others are rapidly being adopted. Throughout the forecast period this drives the growth of the solution segment.

The market was segmented into cloud-based and on-premise through the Deployment Mode. In the forecast period the cloud segment is expected to have the largest market share and CAGR. Deployed cloud solutions are adopted because of the lower deployment and ownership costs. The cloud infrastructure's scalability also allows clients to scale up or down based on business requirements.

The business was divided into large companies and small and medium-sized businesses by Organization Size. The segment of big corporations is expected to account for the largest market share, while the segment of small and medium-sized enterprises is expected to experience the fastest CAGR. Small and medium-sized enterprises are offering products that are more tailored to the needs of the customer, and are therefore quickly adopting customer communication management software to offer more customer-centered products and services. The market was split by Vertical into BFSI, IT & Telecom, Healthcare, Media & Entertainment, Travel & Hospitality, and others. Segment IT & Telecom is expected to have the largest market share, whereas segment BFSI is expected to have the highest CAGR. BFSI, media & entertainment, and healthcare verticals concentrate on providing tailored and personalized services to customers to achieve a competitive advantage in the marketplace.

Regional Analysis

The global business regional analysis was conducted in four major regions including Asia Pacific, North America, Europe and the rest of the world. Due to the existence of key market players such as Adobe, OpenText, and others, North America is expected to lead the market with the biggest share during the forecast period. Due to the growing use of technology, for example connectivity for customer relationship management and social media in the region, the Asia-Pacific is projected to advance at the highest CAGR during the forecast period.

Competitive Dynamics

The major market players operating in the global market as identified by MRFR are Adobe, Inc.(US), EMC Corporation (US), Open Text Corporation (US), Xerox Corporation (US), Oracle Corporation (US), Crawford Technologies (Canada), Lexmark International, Inc. (US), Hewlett Packard Enterprise Development LLC (US), Newgen Software Technologies Limited (India), Pitney Bowes Inc (US), GMC Software (Lima), SmartComms SC (UK), Ecrion, Inc (US), Zoho Corporation (US), and Striata (US).

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About Market Research Future

At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

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Contactless Payment Market |COVID-19 Impact, Business Revenue, Future Scope, Market Trends, Key Players, and Forecast till 2025

Global Contactless Payment Market Research Report: By Technology (radio frequency identification, near field communication, host card emulation), Component [Hardware (Point of sale, Cards, Others), Solution and Service [Consulting, Integration and deployment, Support and maintenance)], Payment Mode (smartphones, smartcards, others), Vertical (BFSI, Hospitality & Travel, Media & Entertainment, Retail, Transportation & Logistics, Healthcare and others), Region (North America, Europe, Asia Pacific, Middle East & Africa and South America) - Forecast till 2025

Market Snapshot

According to MRFR, global Contactless Payment Market is expected to register a CAGR of 11.2% during the review period of 2019 to 2025.

Market Highlights

A variety of factors lead to the growth of contactless payment systems such as innovation of contactless payment technologies, increased recognition among buyers of plastic currency, increased purchasing frequency and the need for quick checkout time without the hassle of waiting in long queues. Contactless payment is growing further, making itself a convenient platform for consumers and merchants, advertisers and marketers alike. The need for faster and more efficient payment methods are key factors driving market growth. With the increasing integration of contactless payment technology into mobile handsets and smart phones, demand for contactless payment solutions has grown immensely across all countries. A big change is under way in the retail vertical. Retailers are modernizing their brick-and - mortar shops to offer quality customer support and opening up online outlets to raise sales. To improve their exposure and business reach, they are embracing disruptive innovations, such as cloud storage, big data analytics, physical shops and social networking. Retailers also take advantage of contactless payments, which have a shortened checkout period, increased revenue, improved operational efficiency, and diminished operating costs. Mobile payments at retail stores have helped accelerate the transaction process and decrease counter queues.

The lack of awareness of contactless payment offers, however, and the lack of adequate infrastructure are hampering market growth. The initial implementation cost, policy restriction on the number of contactless payment transactions per day and the amount cap that can be transacted per day are few contactless payment shortfalls that impede the growth of the contactless payment industry. The risk of spyware, malware, and virus attacks resulting from the use of numerous systems is limiting the global adoption of contactless payment.

Market Segmentation

The Global Contactless Payment Market has been segmented based on component, payment mode, technology, vertical, and region.

Based on Technology, the market has been segmented into near field communication, radio frequency identification, and host card emulation.

Based on the Component, the market has been segmented into solution, hardware, and service. The hardware segment has been segmented into point of cards, sale, and others. The services segment has been segmented into integration and deployment, consulting, and support and maintenance.

By Payment Mode, the market has been segmented into smartcards, smartphones, and others.

By Vertical, the market has been divided into hospitality & travel, BFSI, retail, transportation & logistics, healthcare, media & entertainment, and others.

Regional Appraisal

The regional Contactless Payment industry has been geographically classified as North America, Europe, Asia-Pacific, Middle East & Africa, and South America.

Due to the presence of key industry players, such as Wirecard, Ingenico and Valitor, Europe is projected to lead the market with the largest share in the forecast era. In terms of market share, the contactless payment industry in Europe is the largest and is strongly fragmented based on multi-currency and multi-language. The region includes a diverse range of countries, from economically and technologically advanced countries like the United Kingdom and Germany to heavily debt-ridden countries like Greece and Austria. The leading countries on the European market are UK, Poland, Spain and Germany. With the growing proliferation of contactless cards and terminals by card providers, such as Visa and Mastercard, overall contactless spending in these countries has risen.

Owing to the growing use of electronic payment technologies, the Asia-Pacific Region is expected to progress to the highest CAGR during the forecast period.

Key Players

The Global Contactless Payment Market is characterized by the presence of several regional and local providers. Some of the key players in the market are Infineon Technologies (Germany), Gemalto NV (Netherlands), Idemia (France), Verifone Holdings, Inc (US), CPI Card Group (US), On Track Innovations (Israel), Wirecard AG (Germany), Ingenico. (France), Giesecke+Devrient (India), Identiv (US), Valitor (Iceland), Mypinpad (London), Idemia (France), Paycore (Turkey), and Alcenio (France).

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About Market Research Future

At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

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Application Server Market |COVID-19 Impact, Outlook and Future Scope Analysis Forecast till 2025

Global Application Server Market Research Report: by Application Type (Web Application and Mobile Application), By Deployment (On-Cloud and On-Premise), By Vertical (BFSI, Government, Healthcare, Education, Healthcare, IT and Telecommunication, Manufacturing, Retail, Others) - Forecast till 2025

Market Overview

The Global Application Server Market was valued at USD 12.95 Billion in 2018; it is estimated to reach USD 28.11 Billion by 2025 growing at a CAGR of 12.06% during the forecast period 2019–2025. Market Research Future (MRFR) has segmented the application server market on the basis of application type, deployment, vertical, and region.

By application type, the application server market has been segmented into web applications and mobile applications. Among these, the mobile application segment is expected to grow with the fastest CAGR during the forecast period. This is due to the increasing ownership of mobile phones and the growing demand for smartphone-based Internet applications to offer enhanced security, data redundancy, and high availability of applications.

By deployment, the market has been segmented into on-cloud and on-premise segments. Among these, the on-cloud segment is projected to grow with the fastest CAGR owing to integration and scalability, flexibility, mobility, and cost-effective features offered by the cloud platform, which increases the demand for cloud-based application server solutions. Also, advancements in information sharing technologies and growing use of smartphones and other smart devices are expected to drive the development of applications which help in effective data management and service delivery.

By vertical, the market has been categorized into BFSI, transportation and logistics, consumer goods and retail, education, healthcare, manufacturing, media and entertainment, IT and telecommunications, travel and hospitality, and others. Among these, the manufacturing segment is expected to grow with the fastest CAGR owing to the increasing adoption of advanced technologies such as IoT and cloud which increases the demand for application servers.

By region, the market has been segmented into North America, Europe, Asia-Pacific, and the rest of the world. North America has been further segmented into the US, Canada, and Mexico. Europe has been further segmented into Germany, the UK, France, Spain, and Italy. Asia-Pacific has been sub-segmented into China, Japan, India, South Korea, and Australia. The rest of the world has been further classified into the Middle East and Africa and South America.

Key Players

The Global Application Server Market is expected to be a growing market in the coming years owing to the presence of numerous large players active in the regional market Microsoft Corporation (US), IBM Corporation (US), Oracle Corporation (US), TIBCO Software Inc. (US), The Apache Software Foundation (US), Fujitsu Group (Japan), VMware, Inc. (US), NEC Corporation (Japan), SAP SE (Germany), Wipro (India), Adobe Systems Inc. (US), iWay Software (US), Pega Systems (US) CA Technologies (US), and Nastel Technologies (US) are the companies leading the application server market globally.

Lexmark (US), F5 Networks, Inc. (US), Dell Technologies, Inc. (US), and HostBridge (US), are some other players operating in the global application server market.

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About Market Research Future

At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

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Mobile Biometric Security Size, Share, Growth Rate, Trends, Analysis, Future Scope, Forecast To 2025

Mobile Biometric Security and Services by Type (Fingerprint, Face, Voice, Iris), Component (Hardware, Software), Platform (Android, iOS), Industry (Banking and Finance, Law Enforcement, Military and Border control, Healthcare) - and Forecast 2016-2022

Market Synopsis:

According to the latest reports published by Market Research Future (MRFR), the global mobile biometric security and service market will grow at around 35% CAGR with a market valuation of USD 45 Bn. The thorough penetration of the smartphones, tablets, PCs, etc. has propelled the growth of biometric security and the same is expected to grow further during the forecast period (2016-2022).

Some of the factors that can push the market for mobile biometrics are cyber safety, economical in terms of time, convenience, reliability, etc. Private enterprises and government organizations are adopting mobile biometrics to increase productivity in sectors such as financial service, healthcare, etc. which is helping the manufacturers to tap growth opportunities.

Other factors which may adversely affect the market growth are lack of awareness, high cost associated with some features such as retinal scanning and iris recognition, etc.

Global Mobile Biometric Security and Service Market Segmentation:

By type, the market has been segmented into fingerprint recognition, face recognition, voice recognition, and, iris recognition. Iris recognition is the next big thing in the market which is more secure than fingerprint recognition.

By component, the market is segmented into hardware (fingerprint reader, Scanners, camera), and, software (computer software).

By platform, the market has been segmented into android, and, iOS (formerly iPhone OS). Both the segments possesses the potential for growth owing to exemplary market penetration. If shareholding in the market is to be considered, the demand and supply of android OS are more because of factors like user-friendly interface, low cost, etc.

By industry, the market is segmented into banking and finance, law enforcement, military and border control, healthcare, and, government organization.

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Regional Analysis:

By region, the market has been segmented into North America, Asia Pacific, Europe, and, Rest-of-the-World (RoW). The Asia Pacific segment will be one of the dominators of the market due to rise in security concerns coupled with exponentially increased penetration of mobile phone and electronic gadgets market. This region includes the countries with the highest demand for mobile phones as well as the prominent manufacturers of mobile phones. Therefore, the demand for mobile biometrics security and service will be fueled by a boom in the mobile phone market. Other factors responsible for the bullish trend in mobile biometrics security and service market are innovation in biometrics, introduction of next-gen technology, etc.

North America and Europe segments will exhibit an upward trend in terms of market growth owing to governments’ initiatives to support cybersecurity. The government in these regions are keen on strengthening the security infrastructure for digital platforms which has fuelled the market growth for mobile biometrics. The growing number of portable devices such as e-passport, cashless payments, etc. are being connected to the internet and services which in turn is propelling the expansion of the market.

About Market Research Future

At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

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Data Centre Security Market |COVID-19 Impact, Demand, Industry Size, Top Players, Opportunities, Sales, Revenue and Regional Forecast till 2023

Global Data Centre Security Market: by Component (Solution, Services), Data Centre Type (Mid-Sized Data Centre, Enterprise Data Centre, Large Data Centre), Vertical (BFSI, Healthcare, IT & Telecommunication, Media & Entertainment) – Forecast to 2023

Market Synopsis

As per the research by Market Research Future Reports (MRFR), the worldwide data centre security market is estimated to value USD 15 Billion with a CAGR of 13% during the review period from 2016 to 2023. The increasing trend of e-commerce and online shopping is a significant factor that drives the global data centre security market 2020. With more data being stored on an online platform poses a significant threat of data security. Hence, the market is augmenting at a fast pace. Furthermore, the growing awareness concerning the security of data and the growing adoption of data centre solutions is additionally propelling market growth. Besides, increasing cyber crimes have resulted in an increasing demand for data security.

Due to the sudden outbreak of novel coronavirus, there has been an immense change in the market dynamics. Several regions have been affected due to the pandemic. We will provide COVID-19 impact analysis with the report.

Market Segmentation

The global data centre security market can be segregated on the basis of data centre type, vertical, component, and region.

On the basis of vertical, the global data centre security market can be segregated into healthcare, BFSI, I.T. & telecommunication, Government & defense, media & entertainment, and others.

On the basis of data centre type, the global data centre security market can be segregated into mid-sized data centres, enterprise data centres, and large data centres.

On the basis of components, the global data centre security market can be segregated into services and solutions. The solution segment is further classified into physical security solutions and logical security solutions. The services segment is further classified as integration and deployment, managed services and consulting services

On the basis of region, the global data centre security market can be segregated into Asia Pacific, North America, Europe, and the Rest of the World.

Regional Analysis

The geographical analysis of Asia Pacific, North America, Europe, and the Rest of the World has been conducted. As per the analysis by MRFR, North America dominates the market. It has been observed that North America acquired the largest market share. The growth of the North American market is majorly accredited to the surging adoption of mobile devices that are enabled with NFC services across several industry sectors. Besides, it is a well-developed region and is technically advanced. The U.S. and Canada play a major role in expanding the market.

On the other hand, Europe is estimated to expand at the fastest rate during the review period. The APAC region is estimated to expand considerably during the forecast period. The regional growth of the market can be attributed to the significant participation coming from developing nations such as India and China. There has been a sudden rise in the usage of mobile apps. Besides, both countries are the two largest populations of the world. Hence, the market is likely to augment significantly.

However, due to the outbreak of pandemic coronavirus, several regions have been adversely affected. The dynamics of the market are changed significantly due to the observation of worldwide lockdown.

Key Players

The forefront players of the global data centre security market are International Business Machines (IBM) Corporation (U.S.), Hewlett Packard (U.S.), Fortinet Inc. (U.S.), Schneider Electric S.E. (France), Honeywell International Inc. (U.S.), McAfee, Inc. (U.S.), Robert Bosch GmbH (Germany), Dell Inc. (U.S.), Check Point Software Technologies Ltd. (Israel), Intel Corporation (U.S.), Cisco Systems, Inc. (U.S.), Siemens AG (Germany), Tyco International (Ireland), Trend Micro, Inc. (Japan), Symantec Corporation (U.S.), Citrix Systems, Inc. (U.S.), and Juniper Networks, Inc. (U.S.).

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At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

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Threat Intelligence Platform Market Demand, Industry Size, Top Players, Opportunities, Sales, Revenue And Regional Forecast To 2024

Global Threat Intelligence Platform Market Research Report: by Component [Solution, Services (Professional Services, Managed Services)], Organization Size (Large Enterprise, Small and Medium-Sized Enterprise), Deployment (On Premise, Cloud), Vertical (BFSI, IT and Telecommunication, Government and Defence, Energy and Utilities, Healthcare, Manufacturing, Transportation, Retail, Education, Others), Region (North America, Europe, Asia-Pacific, Rest of the World) - Forecast till 2024

Market Highlights

The global threat intelligence platform market has been segmented based on component, organization size, deployment, and vertical.

By component, the global threat intelligence platform market has been divided into solutions and services. The services segment is expected to grow with a higher CAGR due to high demand for managed service providers.

Based on organization size, the market has been segmented into small and medium-sized enterprises (SMEs) and large enterprises. The SMEs segment is expected to register a higher CAGR during the forecast period.

Based on deployment, the global threat intelligence platform market has been divided into on premise and cloud. The cloud segment is expected to exhibit the higher CAGR during the forecast period.

On the basis of vertical, the global threat intelligence platform market has been divided into banking, financial services, and insurance (BFSI), IT and telecommunication, government and defence, energy and utilities, healthcare, manufacturing, transportation, retail, education and others. BFSI is expected to be the largest segment in terms of market share; it is also projected to register the highest CAGR during the forecast period.

Key Players

IBM Corporation (US), Symantec Corporation (US), FireEye, Inc. (US), Dell Inc. (US), Optiv Security Inc. (US), McAfee, LLC (US), Check Point Software Technologies Ltd. (Israel), Trend Micro Incorporated (Japan), Webroot Inc. (US), PhishLabs (US), AT&T (US), AO Kaspersky Lab (Russia), Flashpoint (US), Intel 471 (US), and LogRhythm, Inc. (US) are the key players in the threat intelligence platform market.

Regional Analysis

The global threat intelligence platform market is estimated to register a CAGR of 21.4% during the forecast period from 2019 to 2024 to reach USD 6.6 billion. The geographic analysis of the market has been conducted for North America, Europe, Asia-Pacific, and the rest of the world.

North America is expected to be the dominating regional market in terms of the adoption of threat intelligence platform. For the purpose of analysis, the North American market has been segmented into the US, Canada, and Mexico. Compliance with regulations and standards such as General Data Protection Regulation (GDPR), Health Insurance Portability and Accountability Act (HIPAA), Federal Information Security Management Act (FISMA), Sarbanes–Oxley Act (SOX), Gramm–Leach–Bliley Act (GLBA), Payment Card Industry Data Security Standard (PCI DSS), and Federal Information Processing Standard (FIPS) are driving the market growth in North America. The US is the leading country-level market, while Mexico is projected to be the fastest-growing market during the forecast period.

The European market has been divided into the UK, Germany, France, and the rest of Europe. In terms of market size, Europe is expected to be the second-largest regional market. The growth of this market can be attributed to the high adoption of threat intelligence platforms in the BFSI, telecommunications and IT, government, and healthcare sectors. The UK is the leading country-level market in terms of market share, while Germany expected to register the highest growth rate during the forecast period.

Asia-Pacific is projected to be the fastest growing regional market in the global threat intelligence platform market over the forecast period. The regional market has been segmented into China, Japan, India, and the rest of Asia-Pacific. The growing need of enterprises to deploy advanced cybersecurity solutions such as threat intelligence platforms due to the increased cyber-attacks is the key factor driving the growth of threat intelligence platform market in the region. China is the leading country-level market, while India is expected to register the highest growth rate during the forecast period.

The market in the rest of the world region has been segmented into South America and the Middle East & Africa. These regions are anticipated to witness steady growth during the forecast period.

Browse Full Report Details @ https://www.marketresearchfuture.com/reports/threat-intelligence-platform-market-7927

About Market Research Future

At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

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Green Pencil Foundation a youth led Zero fund raising International NGO based on Gurugram Started a campaign "share your love with Stray Animals' under the heading of Sandy Khanda the founder of Green Pencil Foundation, famous Writer, poet and social activist. Campaign running through around the India, Indonesia and Iran to feed one Lakh street dogs. Ambassadors and volunteers from various parts of India, Indonesia and Iran participated in task. Green Pencil Foundation is going to set a new records by making a chain to feed one Lakh street dogs without raising a single ruppes fund. The NGO is growing on national and international level day by day because if its work towards the wellness of Nature, animals and underprivileged children. This is the NGO full of youth power and ideas.

В Марий Эл сотрудники спецподразделения Росгвардии приняли участие в крещенских купаниях

19 января, в день Крещения Господня, сотрудники спецподразделения СОБР Управления Росгвардии по Республике Марий Эл приняли участие в Крещенских купаниях.

Священное мероприятие состоялось в традиционном месте крещенских купаний бойцов Росгвардии - купели села Ежово Медведевского района.

Вместе с личным составом в источник окунулся и духовно приобщился к празднованию Святого Богоявления командир спецподразделения СОБР Управления Росгвардии по Республике Марий Эл полковник полиции Николай Курицын.

«Сотрудники СОБР на протяжении многих лет придерживаются традиции купаться в проруби на Крещение, и для нас крещенское купание – это не просто дань православной традиции, но еще физическая и моральная закалка. С каждым годом желающих окунуться на Крещение становится всё больше, и это хорошо, это служит сплочению коллектива. Настоящий боец спецназа должен быть крепок не только телом, но и духом, я уже больше 10 лет, не смотря на погодные условия, регулярно окунаюсь в купели на источнике» - поделился Николай Анатольевич.

Стоит отметить, что в этот день не все сотрудники Росгвардии смогли присоединиться к этому событию – в это время совместно с сотрудниками полиции, представителями частных охранных структур, членами добровольных народных и казачьих дружин росгвардейцы обеспечивали общественную безопасность на других места проведения крещенских омовений.

Be passionate, but not violent - First Lady Melania Trump bids farewell - News24

First Lady Melania Trump released a farewell message on Monday as she prepares to leave the White House, saying that "violence is never the answer," weeks after the president's supporters stormed the US Capitol.

• First Lady Melania Trump released a farewell message on Monday.
• "The past four years have been unforgettable," she said in a six-minute speech.
• The Trumps' departure from the White House has been very dramatic, with various established inauguration traditions abrogated.

India stun Australia in historic fightback to clinch Test series - Daily Maverick

Bowled out for 36 in the first Test, without half-a-dozen frontline players, missing their talismanic skipper and leading batsman and competing away from home against a team with a formidable home record, India were supposed to roll over against Australia. Bu…

The Indian team celebrates victory after day five of the 4th Test Match in the series between Australia and India at The Gabba on January 19, 2021 in Brisbane, Australia. (Photo: Bradley Kanaris/Getty Images) It seems years ago now, but when a Josh Hazlewood-inspired Australia bowling attack ripped Indias batting apart in the third innings of the first Test in Adelaide in December, it appeared the four-Test series was already over. India were skittled for 36 in their second innings after being well-positioned for a win after holding a 53-run first-innings lead. But Hazlewoods five for eight in five overs, with Pat Cummins adding four for 21, not only won the day, but to almost everyone outside Indias camp, had inflicted irreparable mental damage on Indias batting unit. Not so fast. Despite the fact that Australia knocked off the 90 needed to win with eight wickets remaining, there was a sense of calm in the Indian camp. On Tuesday, after nearly three months down under, they completed one of the most remarkable turnarounds in cricket history to win the fourth Test at the Gabba in Brisbane by three wickets and take a 2-1 series win. Wicketkeeper Rishabh Pant led the way with a brilliant 89 not out while Cheteshwar Pujara provided heroic support with 56 off 211 balls and 10 severe blows to the arms, head and body. Pujara was the embodiment of Indias fighting spirit from the second Test onwards. The contest at the Gabba went down to the last hour, of the last day, of the last Test. Australia ultimately lost, but great contests require two actors to elevate them to legendary status. And no doubt, this series will go down as legendary. This team has tremendous character and self-belief. Even after being bowled out for 36, the team had the belief that they could come back, India coach Ravi Shastri said after the match. Virat [Kohli] also left the team, but he will always be with us. Thats because this team wasnt built during this series. This team has been built over the past five or six years. And Virat Kohlis character has rubbed off on the team. Ajinkya Rahane led in Virat’s absence, and while hes a cool customer, hes a real fighter from inside. He handled the troops really well in Virats absence. Fittingly Pant hit the winning runs at 17:37 (local time), just 23 minutes from the scheduled end of play, as India scored 328 for seven a record run chase at the Gabba. It also ended Australias 31-match unbeaten run at the Gabba. India only needed a draw to retain the Border-Gavaskar trophy, which they have held since 2017, after winning the second Test in Melbourne and stubbornly forcing a draw in Sydney. But this India team wanted to win to underline they were the better team over four compelling encounters. In a series that had everything, including sadly, an incident of some of the Sydney crowd hurling racial abuse at fast bowlers Jasprit Bumrah and Mohammed Siraj, fortunately, it was the compelling cricket that will be remembered. We were here to win the series, but we have just been outplayed by a disciplined and tough Indian side who fully deserve the series win. We have to look back over a lot of things, and well go through it as a group, and we have been outplayed by a better side this series, Australia captain Tim Paine said after the match. If Pujura embodied the physical courage to deny Australia, it was Pant who embodied the mental pluck to take the attack back to Australias much-vaunted bowling attack. Fortune favours the brave they say, and India were brave in every sense physically, mentally and tactically. I think this is one of the biggest things in my life right now, Pant said after his heroics at the Gabba. I wasnt playing in the starting matches, but it has been a dream series I can say that. After not playing the first match, I have been practising hard and everything paid off because we won the series. The team management always backs me and tells me that you are matchwinner and you always have to go and win the match for the team. That’s the only thing I keep on thinking every day that I want to win matches for India and I am happy that I did it today. It was a fifth-day pitch and the ball was turning a bit and I thought I had to be a bit disciplined with my shot selection. And it was all held together by the understated, but brilliant stand-in skipper Rahane, who steered his side to a first win in Brisbane and a first-ever back-to-back series win in Australia. India show mettle Not only did India fall apart in the first Test, they then had to deal with the loss of captain and leading batsman Virat Kohli, who returned home to be at the birth of his daughter. With 14-day quarantine periods required to come into Australia, it just wasnt feasible for the skipper to return for the fourth Test. With Kohli gone, India suffered injuries throughout the series. Opener Rohit Sharma missed the first two Tests through a hamstring injury while top order batter Mayank Agarwal missed the third Test. Fast bowlers Jasprit Bumrah (abdominal strain), Mohammed Shami (arm fracture) and Umesh Yadav (torn calf) all succumbed at various stages. Star spinner Ravi Ashwin (back strain) also missed the fourth Test. Spinner Ravindra Jadeja missed the first and the fourth Tests through concussion and a thumb injury. All-rounder Hanuma Vihari, who frustrated Australias bowling attack in the drawn third Test in Sydney, missed the Brisbane decider through a hamstring injury. Pant wasnt even the first choice wicketkeeper going into the series but took his chance when called into the side, as did all the others who had to step up in hostile conditions. Seamers Washington Sundar, Shardul Thakur and Navdeep Saini all contributed heavily at the Gabba. Saini took a five-for in the second innings, which Australia dismissed for 294. Shardul weighed-in with four wickets on a pitch that was supposed to favour Australias barrage of seamers. The comeback After the lows of Adelaide, India regrouped and immediately, and stunningly, put Australia on the backfoot at the MCG in Melbourne. The home team won the toss and batted, but were dismissed for 195. Bumrah took four of the wickets as no Australian batsman reached a half century. In reply, India turned the screw, scoring 326 with Rahane contributing 112 in a classic skippers innings that showed Australia the series was far from over. Australia again struggled with the bat and only managed 200 in their second innings, as no batsman reached a half century again. It left India needing a modest 70 to win, but after what happened in Adelaide, there were some butterflies. With India at 19 for two, Australia had their tails up so soon after dismissing the tourists for 36, but Rahane (27 not out) and opener Shubman Gill (35 not out) saw them home by eight wickets. The series was level halfway through, and in the context of the Adelaide collapse, it was perhaps the most remarkable comeback by a touring team in Australia. The third Test in Sydney ended in a draw but it was a moral victory for India, who stubbornly batted through a deteriorating fifth-day pitch to force the stalemate. Australia posted 338 after winning the toss and batting. Steve Smith finally found some form on his way to 131. India could only respond with 244, giving the Aussies a handy 94-run first innings advantage. The home side piled on 312 for six before declaring their second innings with Cameron Green (84) and Smith (81) setting the platform. From there Hazlewood, Cummins, Mitchell Starc and Nathan Lyon were supposed to finish off India with more than a day to bowl at them. But Indias resilience was otherworldly with Ashwin and Vihari surviving for 42.1 overs while adding only 62 runs, it forced a draw and sent the series into the Gabba decider.  And the rest is history. DM