NO LOCKDOWN ON CREATIVITY-EID MUBARAK ! Mumbai
NO LOCKDOWN ON CREATIVITY-EID MUBARAK !
As the lockdown extends — at least, especially in crowded red zone cities like Mumbai — beleaguered companies and businesses are growing increasingly apprehensive as to when they will be able to restart.
The Moon Studioz. The Mumbai-based ad film production house, while also suffering from the obvious blues and loss of business a lockdown brings, is going full throttle in creating opportunities for itself and its clients. And succeeding!
The production house has just released its third film since the lockdown was imposed; in the making of each, strictly adhering to all lockdown rules as laid down by the authorities. Amazingly, every one of these three films has been shot live, rather than taking the easy way out by merely piecing together stock.
The production house has been able to overcome restrictions on social distancing, location and movement by creating scripts where no scene uses more than one actor, except when they are from the same biological family, anyway living in the same home. The post production and has also been conducted in isolation, using professionals fully equipped with facilities at home.
The film is doubly topical — set as it is during Ramadan in the time of lockdown. At the same time, it conveys a much-needed social message of showing care and concern for those who are putting their lives on the line (in this case, a policeman) for our safety in the time of COVID.
Emotionally couched in a story revolved around a random act of kindness, the product itself is subtly, yet unmistakably, given a pride of place — a hero without being a force-fitted hero. In the narrative, the family is well-stocked in its food essentials, including Emperor Akbar cardamom, which apparently is an essential and popular ingredient in their cuisine. Further, that the same is now being used in their random act of kindness, gives the product an even greater aura. All in all, a film that is relevant, topical, creative and emotional.
Emperor Akbar Cardamom is the flagship product of Samex India Pvt Ltd, a leading exporter, backed by selected plantations in the very heart of cardamom country — Alleppey, Kerala. The company is the India’s largest exporter of cardamom, and its produce is the only brand of authentic GI-tagged Alleppey Green Cardamom.
Its own story is the latest chapter in the rich history surrounding the category ‘Alleppey Green Cardamom’, that goes back to the 15th Century. A history involving ancient wars and trade routes, as world powers of the time attempted to gain control over this Queen of Spices.
Another evocative chapter in these annals, dates back more recently to the Raja of Travancore who ruled that, under his watch, only the best quality cardamom were to be reserved for export. A standard that ultimately defined Alleppey Green Cardamom’s superiority over any other rival, anywhere in the world… and a tradition passed down to, and upheld by, Emperor Akbar Cardamom to this very day. Thus, its claim of being the ‘best cardamom in the world’ holds up to any scrutiny.
Mr. Hemen Ruparel, MD, Samex India Pvt Ltd substantiates this further: “Our cardamom is processed in state-of-the-art HACCP facilities. Aroma Lock technology and shipping in UV coated master cartons ensure that the unmistakable aroma of our produce continues to delight long after the pack is opened.”
Shifting focus to the latest film, Mr. Ruparel opined: “Our primary customers are in West Asia and the Middle East, hence the film leveraging an emotional appeal in the time of Ramadan makes for very sound strategy. I am amazed at the production values the production house has been able to infuse, despite all the restrictions that come with the lockdown.”
Vandana Sethhi, Producer, The Moon Studioz adds: “Life, work and business have to go on even in a lockdown. We are in the business of innovative ideas, and we appreciated the challenge of innovating, or at least re-inventing what we do, while working around all the stringent restrictions on movement and resources. We have not compromised any of social distancing or other rules, and yet have been able to create a film that any ad film production company would have been proud to own, even in normal times. This is our third lockdown film, and we think we may be showing a way for the rest of our industry to follow.”
“Another social message subtly embedded into the film, is that even while carrying out this random act of kindness socially, the family adheres to all the lockdown rules. Also we showed a new hugging style between the small girl and the police man while following social distancing, which can probably become a new way of greeting Eid Mubarak this year” adds Salil Jason Fernandez, director of the ad film.
Made for social media, the film will be uploaded on Instagram, YouTube and Facebook, with scientific targeting of the brand’s customers to ensure big bang for the client’s buck.
Other News Mumbai
A Human's life is as same as a seed. How a packed seed gets spoiled same a child who is over raised by his parents also gets spoiled. How?
If a seed is packed it does not get enough nutrients that it want to germinate. Similarly, if a child is over raised by his/her parents the child does not get enough nutrients from the society.
An unpacked seed gets enough nutrients, grows high and be like the other trees. On the second hand a packed seed does not get enough nutrients and does not germinate and grow like other trees. Similarly, if a child over nourished by his/her parents does not allow the child to get the necessary nutrients from the society. Nutrients not in the sense like soil, air, water, etc. The nutrients which help the child to grow like the child should grow we will discuss about the nutrients in the later part of article.
Every successful person has a rich and good lifestyle. We all just see the success but not the struggle behind it. The problems which they have been through. They were able to overcome their problem because they were not over nourished by their parents. They were not the packed seed they were the unpacked seed which grown on their own. Here, i didn't mean that we should leave our parents or our parents should not nourish us our parents should nourish us but not above the limit. Every thing has a limit over-limit is dangerous. I meant that we should learn to deal with our problems. Which is our first nutrient.
1.Deal With Our Problems:
In this world everything has solutions but to find a solution we need two things Self-Confidence and power to face any difficult situation in our life. If we have confidence on ourselves we can achieve anything we want in life. Instead of wasting money in shopping we should invest on our skills so that we can easily solve our problem. And confidence on ourselves to overcome any problem.
Yes, courage is a prominent factor in our life if we want to grow.
Courage of taking risks in our life is very important. There are certain moments where you have to go away from the crowd and do something very different from the crowd. In order to do so you should have courage of taking risk. Your 20's is the best time to take risks and grow. If you want to achieve something high in life you need to take risks and courage to face your failures.
3.Decision Making Abilities:
You should take right decisions at right time. You gain this ability only by learning from your mistake. In order to grow we should learn from our failures. If you make a mistake instead of keep thinking learn from it and leave it there itself and move on. Learning from your mistakes would give you a experience and directly would improve your decision making abilities.
These are some of the most prominent nutrients required by a child to grow and become strong like a big and strong tree. There are many others nutrients, but according to me these are some of the most prominent nutrients which a child should get in order to grow.
The child who is over nourished is weak if compared to a child who's life is like an unpacked seed.
I would like to conclude my Article just by saying one sentence
'Be capable of doing something which you are interested in. You will definitely get success in it.'
Through these centuries a pattern has been followed which is getting worse century by century it may be deadly in the coming centuries If we won’t stop increasing population ,carbon emissions, excessive use of resources and start valuing each other’s then there is no vaccine to the problem. Why people are blaming China for Coronavirus is it worth
every country is facing problems politically, socially, economically and emotionally
its just an excuse of virus to come by China it’s just a consequence of our actions of what we have done to our planet and we have to live with it even if you don’t want to because we deserve that but not all of us not those who lives in the outskirts of city , begging for help , whose life depends on everyday labour and your fake sympathies
In this harsh times our respected Prime Minister in every new lockdown comes up with a new adjective for example being self reliant how the hell are we going to be self reliant I think now there is no limit to of keeping us hoping because we don’t want your false hopes
we want you to help us ,we don’t want you to help us at the time of elections
we want you to know how people are suffering , and we want you to worthy of been our leader
I don’t know why people are complaining why can’t they just understand that there are people out there who are suffering more than us who are begging to be alive, who are mentally disturbed, and are dying by starvation.
If we try to see the optimistic side then due the this pandemic the population is getting stabilized, there is minimum pollution , people are starting to value each other maybe after this the “Perfect’s may understand their imperfections and the imperfections may become perfect”
Other News India
यूनिवर्थ इंडिया क्लाथ कम्पनी बेरोजगार युवाओं को देगी रोजगार मांगे गए आवेदन।
गोंडा : यू.पी
देश की मशहूर ब्रांड जॉन पार्कर को प्रोडक्ट करने वाली युनिवर्थ इंडिया क्लॉथ कम्पनी ने बेरोजगार युवाओं को अपने प्राइवेट प्रतिष्ठान (जॉन पार्कर) में नौकरी देने का ऐलान किया है इसके शुरुवाती चरण में जनपद गोंडा के विधान सभा मेहनवन के उन युवाओं से आवेदन लिए जाएंगे जो दूसरे प्रदेशों में जा कर मजदूरी करने को विवश थे अथवा जो बरोजगार हैं , दूर संचार माध्यम से हुयी बातचीत में कम्पनी के डायरेक्टर श्री परिवर्तन शुक्ला ने बताया है की जुलाई माह से पूर्व प्रथम चरण में एक विधान सभा(मेहनवन) के युवाओं का रजिस्ट्रेशन किया जाएगा उसके बाद निर्धारित तिथि में साक्षात्कार ले कर चुनिंदा सौ युवाओ को प्रदेश के अलग अलग जनपदों में नौकरी दी जायेगी।
इसके लिए साक्षर से लेकर 12 वीं तक की योग्यता ली जायेगी अत्यधिक पढ़े लिखे होने की कोई बाध्यता नही रखी गयी है वेतन आठ हजार से पन्द्रह हजार तक श्रम योग्यता का आधरित होगा उन्होंने यह भी बताया है की हमारी कम्पनी न केवल युवाओं को रोजगार देगी बल्कि आने वाले समय में इच्छुक लोगों को ब्यवसाय से जोड़ने की रूप रेखा भी तैयार कर रही है कम्पनी की कोशिश है की प्रदेश से बेरोजगारी को खत्म कर युवाओं को सशक्त बनाया जाय उसके तैयारी की जा रही है । रोजगार के लिए इच्छुक लोग जनपद गोंडा में स्थित जॉन पार्कर शो रूम निकट एल.बी.एस अथवा चौक बाज़ार में रेड चीफ के ठीक सामने शो रूम पर अपना नाम पता रजिस्टर्ड करा सकते हैं जिन लोगों को असुविधा हो वे 9026220059 इस नम्बर पर फोन के माध्यम से भी अपना रजिस्ट्रेशन करा सकते है।