How Digital Marketing Helps Small Busin कोलकाता
How Digital Marketing Helps Small Business To Grow Faster?
Traditional Marketing has been known to all of us and it very helpful in some businesses. But the 21st century is all about Digital Marketing! Shifting from Traditional to Digital is a big task. This not only involves creating and measuring campaigns differently but changing the whole mindset. People know that the whole world is on mobile now and they spend an average of 6 hours a day on it, still they will stick to billboards.
Digital marketing is a type of marketing that uses online-based digital technologies such as a computer, mobile phone, and other platforms to promote their products. Digital Marketing tools and techniques provide business owners with the best chances for competition, survival and even business growth.
Digital marketing is less about the tactics and more about the strategies behind those tactics because a well-executed but only average strategy will massively outperform a terribly executed phenomenal strategy.
The following reasons will show you why the use of digital marketing is not only an investment-wise decision but also an effective marketing channel that can help you grow your business.
1.Costing: Small and medium businesses don’t have a big amount to spend on marketing. Still, the objective is to reach maximum people with the lowest possible cost. A one-time TV ad can of 30 seconds cost business of more than 3,50,000 Rs. if shown at a normal time during the day. A small business doesn’t have that amount of money. Even the print ads and billboards cost a lot. While on the other hand, Digital ads can reach a super-targeted audience at a lower cost.
2.Maximum reach to the targeted audience: If you want to target a girl aged 19-22 who is interested in fashion jewelry, living in Mumbai and college students, you can precisely target her. This is the beauty of Digital Marketing, you can precisely target the people you want. Digital marketing facilitates, marketing in real-time. It means that the offers and marketing messages can be changed based on actions taken by people. A business can customize offers in real-time and offer people exactly what they want. This will not only increase customer satisfaction but also bring additional revenue to the business.
3.Maximum customer satisfaction: Once you setup your online business, you need to constantly monitor it. You have to watch over the progress and trace its performance in both cases – good or bad. Ask the people to comment or leave reviews for your brand. This would help you analyze the status of your business. If you get negative reviews, do not lose hope and put directed efforts to attain success. Knowing the experience of customers will help you overcome the loopholes of your firm.
4.Maximum area coverage: Expanding to a new geographical area with the help of traditional marketing is a nerve-wracking task. Digital marketing will help you expand to new areas without any geographical hurdles. Just enter the city you like or select a radius in a particular city. You are flexible with your reach and type of audience. The campaigns can be set up in no time and you are good to go.
Digital marketing for small business will definitely help you expand your business to high levels. Implementing the above-mentioned strategies will prove beneficial. Once you execute the basic steps, you can switch to bigger marketing strategies.
Other News Kolkata
Disadvantage of Too Much Technology
By : Avishek Maity
While I do think that technological advancements have made our lives much easier compared to the hardships faced by our previous generations, I wondered out loud if there is such a thing as “too much technology”.
India has made rapid strides in the technological field.Technology has made our life more easygoing and comfortable than ever before.But these comforts bestowed on us through technological advancements is doing us more harm than good. In 21st century, technology has evolved to accommodate a more convenient lifestyle and meet every need that could possibly need fulfilling. Our entire lifestyle has slowly but surely been completely taken over by technology.This is having an adverse effect on our well-being.
Modern technology has given us everything we want,whenever we want and more than we actually need ,with the result that wehave become a week society.Unlike the older generation,modern-day children do not have the space and freedom of moving about and end up cramped in front of their computers and video games. We live in the world of iPhones, laptops, fitbits, Facebook, Amazon, Uber, Netflix, tons of food delivery apps, etc. Most students today spend long hours staring at their mobile phones either hooked to social media or some other app.
Through technology has greatly contributed to human development,it has it’s flipside and it is adversely affecting our health. Here’s an attempt to highlight the effects of “too much technology” on students by making a pros and cons list.
How 5G technology is critical to India's digital dream
By Avishek Maity
What is 5G?
It is the next generation cellular technology that will provide faster and more reliable communication with ultra low latency. A government panel report points out that with 5G, the peak network data speeds are expected to be in the range of 2-20 Gigabit per second (Gbps). This is in contrast to 4G link speeds in averaging 6-7 Megabit per second (Mbps) in India as compared to 25 Mbps in advanced countries, it added.
Who does it benefit?
With 5G technology, consumers will be able to download data heavy content such as 8K movies and games with better graphics in just a few seconds. But once 5G becomes commercial, users will be required to change their current devices in favour of 5G-enabled ones.
What will be the economic impact?
5G is expected to create a cumulative economic impact of $1 trillion in India by 2035, according to a report by a government-appointed panel. According to a separate report by telecom gear maker Ericsson, 5G-enabled digitalisation revenue potential in India will be above $27 billion by 2026. Additionally, global telecom industry GSMA has forecast that India will have about 70 million 5G connections by 2025.
5G deployment will require overcoming several technological and operational challenges, the biggest one being extensive fiberisation. Most operators are at about 20-25% fiberisation. However, a truly 5G experience will require upwards of 80% fiberisation. The antennae will also need to be upgraded at every site while requiring virtualisation of the core and the access with an entirely new orchestration layer to achieve the critical feature of 5G network slicing.
What about spectrum auction?
The government plans to undertake spectrum auction in the current calendar year. In a first step towards preparing for these auctions, the Telecom Regulatory Authority of India (TRAI) had in August last year recommended that entire available spectrum be put to auction in the forthcoming sale. As a result a total of 8,644 MHz of spectrum will be put on sale, making it the largest ever such auction. The total base price of the total airwaves on sale is about ₹4.9 lakh crore.
Apart from creating a positive environment for 5G’s launch in India, the biggest issue GoI needs to resolve is to help telcos overcome the prevailing financial crisis.
The spectrum policy should focus on incentivising heavy investment in 5G, including support for long-term, exclusive, technology-neutral spectrum licences, instead of trying to look for financial windfall right away.
The shift from 4G to 5G is not incremental in nature, but transformational. Given what it means for the entire ecosystem, skipping it is not a choice India can afford.
How To Deal With Financial Impact Caused By Coronavirus
We live in uncertain times and as we try to grapple with the lockdown and understand the impact of coronavirus on our health, there is no disputing the resulting effect of it on personal finances, the economy and business.
Stress for the future and fear of the uncertainty that lies ahead is at the forefront of current challenges that we face as humanity emerges more fragile at the start of 2020. This is against an already strained backdrop over the last many months of political, economic, financial, climate change and technological disruptions. And not to mention a consumer driven economy that has been put at a standstill. The first quarter of the second decade of the 21st century, has been one of the most trying, to say the least.
Prime Minister Shri Narendra Modi in his address suggested that we need two key skills of resolve and restraint to navigate these challenging times. And while we grow accustomed to social isolation, spend more time at home than we bargained for, assess our individual financial situation and try to adapt to this new reality, here are some ways we some ways by which we can reduce our own anxiety towards our finances.
1. Prioritize Yourself: Staying present and focusing on our own emotional, mental and physical health is the key during this time. Remember, stress only serves to build up cortisol, which weakens our immunity, brain functioning and can have a serious long-term impact on our wellbeing. Developing critical skill set of resilience and agility by looking inwards, adopting a solution-oriented and forward-looking mindset, will help in navigating these difficult times. It is important to take some time in the coming weeks to reflect and focus on individual development. This is a great time to start that meditation routine, that fitness program or that online program you have been stalling for a while now.
2. Acknowledge And Accept: It is important to remember that we are living in uncertain time, where no one could have prepared for themselves. Accepting the situation for what it is, acknowledging the new way of being and understanding that this might require a shift in how we live and work will be important to get through this. Change, for everyone, is one of the hardest courses to steer. So be aware of your resisting beliefs and work to manage those limiting thoughts as you deal with unparalleled amounts of change in this period.
3. Be Careful With Your Spending: This is the time to focus on the essentials and cut any spending on the frills. Being homebound creates the perfect opportunity to re-evaluate your financial situation, build an emergency fund and focus on long-term planning. It is important to prepare for job losses, business impact and more, so staying practical and being realistic will enable provisioning for the near future effectively. Make sure to also look at how you can contribute to those less fortunate whose families won’t be able to buy even the basic groceries in the coming days.
4. Hold Off On Risk-Taking: If you are not a seasoned investor, this might not be the best time to go on a risky buying spree to grab a few deals for your financial portfolio. Stick to what you know and understand, especially during these unsettling times. Remember, this is a time to be pragmatic and cautious. It’s important to step away from the noise and identify trends and not fads when making investments.
5. Lean On Your Network: In moments such as these it is our relationships and networks that hold us in good stead. Social distancing and isolation does not mean that we need to be socially disconnected. Keep your loved ones close and check in with your friends, colleagues and networks. Use video-conferencing and calling to your best advantage even schedule a virtual catch-up if you can.
Other News India
I grew up when first time i opened my eyesight,
I grew up through darkness to light.
I grew up when my father scolded me,
I grew up when mama holds me.
I grew up when I felt hunger and pain,
I grew up when her tears turns into rain .
I grew up when father taught me to walk,
I grew up when mother asked me to talk.
I grew up when there was frustration in my heart,
I grew up when father put me comfort..........
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LIFE IN LOCKDOWN ?
before 2 months, we all were hanging out to native place and all we were worried for dinner menu ..i mean its very foolish but yeah its a hell more big agreement for my mom to deal with dinner menu ..because our family has so much of vairation in taste .alas etc.
Now as we are living in a lockdown i am missing the old days of roaming in city on my bike ..it very cheerfull but now i can't ?
in my opinion every person should just go through selfrealisation process !!damn boring
,sitting in room ,meditation for hours .
but after u can be calm and compost after meditation. its good that our mother earth is healing nature is replenishing itself .
- this the boon of lockdown , animals feeling proud , we feeling like drought out??..its just a rhyme..i like rap .LOL. stay safe stay home HELP THE WORRIERS
Other world news
Наша пермячка Светлана Рогалева по-настоящему любит и ценит природу. У нее очень много было случаев по спасению и возвращению в естественную среду наших братьев меньших. Она создала свой небольшой приют для животных. Пять лет назад у женщины жил некоторое время даже медвежонок, которого потом перевезли на биостанцию под Тверью. И через год выпустили в лес уже окрепшего взрослого медведя.
Также с легкой руки любительницы природы вернулись в среду обитания ушастая сова, дикий селезень, фазан и многие другие птицы, которых находили пермяки и приносили к Светлане, а она их выхаживала.
У хозяйки гостиницы для животных, живут и собаки. Своих питомцев она выгуливает на улице. И вот вечером по графику Светлана пошла на прогулку с собаками. Во время прогулки убежала ее собака по кличке Рада и упала в открытый канализационный люк, который находился вблизи остановки общественного транспорта. Хорошо, что поблизости были неравнодушные люди и помогли Светлане спуститься в люк и вытащить обессилившую десятилетнюю овчарку из плена зловонной воды.
Собака повредила при падении лапу.
Светлана с ужасом вспоминает об этом событии, но еще больше переживает за то, что на месте собаки мог бы оказаться чей то ребенок. Люк был прикрыт сухими ветками и прошлогодней травой, рядом хоть и находится остановка, но из-за шума транспорта ничего не слышно и человек, попавший в беду, мог просто погибнуть в этом канализационном люке, который до сих пор не закрыт.
SAN FRANCISCO SCHOOL BOARD IS DECIDING TO PROMOTES THE STUDENTS WITH A GRADES
The San Franc School Board must debate at the end of this month on a complicated proposal that will offer pupils in grades Six through Twelve, A's in all subjects.
Between parents, the idea is in a discussion point.
The San Fran School Board is considered to have several innovative plans coming up. The latest will send all A's for this term to the students in grades Six through Twelve.
Leader of the board Mark Sanchez claims there is a good explanation for this.
"The explanation why all of us decided to step in this direction is that we want to remember that many of our students are doing the absolute best in a very tough period," Sanchez said.
SAN FRANCISCO LOST PET DOG FOUND AFTER 4 MONTHS IN L.A.
According to the dog's owner, a dog taken away outside an SF store in past dec was found at an animal rescue in L.A.
Jacksen, a five-y/o Australian Shepherd miniature, was chained up in Bernal Heights outside of store past Dec when a robber took him away.
His holder, Emily Talermo, announced funds for his returning to provide a seven thousand dollars incentive, & also employed a plane to carry a poster writing www.bringjacksonhome.com.
Talermo talked to the local news channel on Mon she got a phone call that her pet had been located.
She said that the shepherd rescuer can recognize Jacksen when he found through its micro chip.
Talermo claims that after the day her dog was kidnapped, she hasn't stopped hunting for her pet & is delighted to see him back safely.
The San Francisco Police Dep officer who had operated on the investigation will pick up Jacksen & bring back home till Tues morn.