Cloud computing metaphor: the group of कोलकाता
Cloud computing metaphor: the group of networked elements providing services need not be individually addressed or managed by users; instead, the entire provider-managed suite of hardware and software can be thought of as an amorphous cloud.
Cloud computing is the on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user. The term is generally used to describe data centers available to many users over the Internet. Large clouds, predominant today, often have functions distributed over multiple locations from central servers. If the connection to the user is relatively close, it may be designated an edge server.
Clouds may be limited to a single organization (enterprise clouds), or be available to many organizations (public cloud).
Cloud computing relies on sharing of resources to achieve coherence and economies of scale.
Advocates of public and hybrid clouds note that cloud computing allows companies to avoid or minimize up-front IT infrastructure costs. Proponents also claim that cloud computing allows enterprises to get their applications up and running faster, with improved manageability and less maintenance, and that it enables IT teams to more rapidly adjust resources to meet fluctuating and unpredictable demand, providing the burst computing capability: high computing power at certain periods of peak demand.
Cloud providers typically use a "pay-as-you-go" model, which can lead to unexpected operating expenses if administrators are not familiarized with cloud-pricing models.
The availability of high-capacity networks, low-cost computers and storage devices as well as the widespread adoption of hardware virtualization, service-oriented architecture and autonomic and utility computing has led to growth in cloud computing. By 2019, Linux was the most widely used operating system, including in Microsoft's offerings and is thus described as dominant. The Cloud Service Provider (CSP) will screen, keep up and gather data about the firewalls, intrusion identification or/and counteractive action frameworks and information stream inside the network.
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How Digital Marketing Helps Small Business To Grow Faster?
Traditional Marketing has been known to all of us and it very helpful in some businesses. But the 21st century is all about Digital Marketing! Shifting from Traditional to Digital is a big task. This not only involves creating and measuring campaigns differently but changing the whole mindset. People know that the whole world is on mobile now and they spend an average of 6 hours a day on it, still they will stick to billboards.
Digital marketing is a type of marketing that uses online-based digital technologies such as a computer, mobile phone, and other platforms to promote their products. Digital Marketing tools and techniques provide business owners with the best chances for competition, survival and even business growth.
Digital marketing is less about the tactics and more about the strategies behind those tactics because a well-executed but only average strategy will massively outperform a terribly executed phenomenal strategy.
The following reasons will show you why the use of digital marketing is not only an investment-wise decision but also an effective marketing channel that can help you grow your business.
1.Costing: Small and medium businesses don’t have a big amount to spend on marketing. Still, the objective is to reach maximum people with the lowest possible cost. A one-time TV ad can of 30 seconds cost business of more than 3,50,000 Rs. if shown at a normal time during the day. A small business doesn’t have that amount of money. Even the print ads and billboards cost a lot. While on the other hand, Digital ads can reach a super-targeted audience at a lower cost.
2.Maximum reach to the targeted audience: If you want to target a girl aged 19-22 who is interested in fashion jewelry, living in Mumbai and college students, you can precisely target her. This is the beauty of Digital Marketing, you can precisely target the people you want. Digital marketing facilitates, marketing in real-time. It means that the offers and marketing messages can be changed based on actions taken by people. A business can customize offers in real-time and offer people exactly what they want. This will not only increase customer satisfaction but also bring additional revenue to the business.
3.Maximum customer satisfaction: Once you setup your online business, you need to constantly monitor it. You have to watch over the progress and trace its performance in both cases – good or bad. Ask the people to comment or leave reviews for your brand. This would help you analyze the status of your business. If you get negative reviews, do not lose hope and put directed efforts to attain success. Knowing the experience of customers will help you overcome the loopholes of your firm.
4.Maximum area coverage: Expanding to a new geographical area with the help of traditional marketing is a nerve-wracking task. Digital marketing will help you expand to new areas without any geographical hurdles. Just enter the city you like or select a radius in a particular city. You are flexible with your reach and type of audience. The campaigns can be set up in no time and you are good to go.
Digital marketing for small business will definitely help you expand your business to high levels. Implementing the above-mentioned strategies will prove beneficial. Once you execute the basic steps, you can switch to bigger marketing strategies.
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Disadvantage of Too Much Technology
By : Avishek Maity
While I do think that technological advancements have made our lives much easier compared to the hardships faced by our previous generations, I wondered out loud if there is such a thing as “too much technology”.
India has made rapid strides in the technological field.Technology has made our life more easygoing and comfortable than ever before.But these comforts bestowed on us through technological advancements is doing us more harm than good. In 21st century, technology has evolved to accommodate a more convenient lifestyle and meet every need that could possibly need fulfilling. Our entire lifestyle has slowly but surely been completely taken over by technology.This is having an adverse effect on our well-being.
Modern technology has given us everything we want,whenever we want and more than we actually need ,with the result that wehave become a week society.Unlike the older generation,modern-day children do not have the space and freedom of moving about and end up cramped in front of their computers and video games. We live in the world of iPhones, laptops, fitbits, Facebook, Amazon, Uber, Netflix, tons of food delivery apps, etc. Most students today spend long hours staring at their mobile phones either hooked to social media or some other app.
Through technology has greatly contributed to human development,it has it’s flipside and it is adversely affecting our health. Here’s an attempt to highlight the effects of “too much technology” on students by making a pros and cons list.
How 5G technology is critical to India's digital dream
By Avishek Maity
What is 5G?
It is the next generation cellular technology that will provide faster and more reliable communication with ultra low latency. A government panel report points out that with 5G, the peak network data speeds are expected to be in the range of 2-20 Gigabit per second (Gbps). This is in contrast to 4G link speeds in averaging 6-7 Megabit per second (Mbps) in India as compared to 25 Mbps in advanced countries, it added.
Who does it benefit?
With 5G technology, consumers will be able to download data heavy content such as 8K movies and games with better graphics in just a few seconds. But once 5G becomes commercial, users will be required to change their current devices in favour of 5G-enabled ones.
What will be the economic impact?
5G is expected to create a cumulative economic impact of $1 trillion in India by 2035, according to a report by a government-appointed panel. According to a separate report by telecom gear maker Ericsson, 5G-enabled digitalisation revenue potential in India will be above $27 billion by 2026. Additionally, global telecom industry GSMA has forecast that India will have about 70 million 5G connections by 2025.
5G deployment will require overcoming several technological and operational challenges, the biggest one being extensive fiberisation. Most operators are at about 20-25% fiberisation. However, a truly 5G experience will require upwards of 80% fiberisation. The antennae will also need to be upgraded at every site while requiring virtualisation of the core and the access with an entirely new orchestration layer to achieve the critical feature of 5G network slicing.
What about spectrum auction?
The government plans to undertake spectrum auction in the current calendar year. In a first step towards preparing for these auctions, the Telecom Regulatory Authority of India (TRAI) had in August last year recommended that entire available spectrum be put to auction in the forthcoming sale. As a result a total of 8,644 MHz of spectrum will be put on sale, making it the largest ever such auction. The total base price of the total airwaves on sale is about ₹4.9 lakh crore.
Apart from creating a positive environment for 5G’s launch in India, the biggest issue GoI needs to resolve is to help telcos overcome the prevailing financial crisis.
The spectrum policy should focus on incentivising heavy investment in 5G, including support for long-term, exclusive, technology-neutral spectrum licences, instead of trying to look for financial windfall right away.
The shift from 4G to 5G is not incremental in nature, but transformational. Given what it means for the entire ecosystem, skipping it is not a choice India can afford.
How To Deal With Financial Impact Caused By Coronavirus
We live in uncertain times and as we try to grapple with the lockdown and understand the impact of coronavirus on our health, there is no disputing the resulting effect of it on personal finances, the economy and business.
Stress for the future and fear of the uncertainty that lies ahead is at the forefront of current challenges that we face as humanity emerges more fragile at the start of 2020. This is against an already strained backdrop over the last many months of political, economic, financial, climate change and technological disruptions. And not to mention a consumer driven economy that has been put at a standstill. The first quarter of the second decade of the 21st century, has been one of the most trying, to say the least.
Prime Minister Shri Narendra Modi in his address suggested that we need two key skills of resolve and restraint to navigate these challenging times. And while we grow accustomed to social isolation, spend more time at home than we bargained for, assess our individual financial situation and try to adapt to this new reality, here are some ways we some ways by which we can reduce our own anxiety towards our finances.
1. Prioritize Yourself: Staying present and focusing on our own emotional, mental and physical health is the key during this time. Remember, stress only serves to build up cortisol, which weakens our immunity, brain functioning and can have a serious long-term impact on our wellbeing. Developing critical skill set of resilience and agility by looking inwards, adopting a solution-oriented and forward-looking mindset, will help in navigating these difficult times. It is important to take some time in the coming weeks to reflect and focus on individual development. This is a great time to start that meditation routine, that fitness program or that online program you have been stalling for a while now.
2. Acknowledge And Accept: It is important to remember that we are living in uncertain time, where no one could have prepared for themselves. Accepting the situation for what it is, acknowledging the new way of being and understanding that this might require a shift in how we live and work will be important to get through this. Change, for everyone, is one of the hardest courses to steer. So be aware of your resisting beliefs and work to manage those limiting thoughts as you deal with unparalleled amounts of change in this period.
3. Be Careful With Your Spending: This is the time to focus on the essentials and cut any spending on the frills. Being homebound creates the perfect opportunity to re-evaluate your financial situation, build an emergency fund and focus on long-term planning. It is important to prepare for job losses, business impact and more, so staying practical and being realistic will enable provisioning for the near future effectively. Make sure to also look at how you can contribute to those less fortunate whose families won’t be able to buy even the basic groceries in the coming days.
4. Hold Off On Risk-Taking: If you are not a seasoned investor, this might not be the best time to go on a risky buying spree to grab a few deals for your financial portfolio. Stick to what you know and understand, especially during these unsettling times. Remember, this is a time to be pragmatic and cautious. It’s important to step away from the noise and identify trends and not fads when making investments.
5. Lean On Your Network: In moments such as these it is our relationships and networks that hold us in good stead. Social distancing and isolation does not mean that we need to be socially disconnected. Keep your loved ones close and check in with your friends, colleagues and networks. Use video-conferencing and calling to your best advantage even schedule a virtual catch-up if you can.
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Meghan and Harry Might Have an ‘American-Born Second Baby’ Soon, Predict Royal Experts - Sputnik International
Earlier, Meghan Markle reportedly hinted at having another baby after saying she wanted a "pint-sized buddy" for her son Archie, after the family relocated last month...
Earlier, Meghan Markle reportedly hinted at having another baby after saying she wanted a "pint-sized buddy" for her son Archie, after the family relocated last month to Los Angeles from Canada to be near Meghan's mother Doria amid the coronavirus crisis.It's been predicted that Meghan Markle and Prince Harry are likely to have a new baby very soon in the US, according to a royal expert quoted by the Daily Star. The Duke of Sussex reportedly would prefer his firstborn, who turns one on 6 May, to have a sibling with an age gap similar to the one he himself has with his brother Prince William. I think well see another royal baby very soon I know that Harry loved growing up with his brother very close in age. And I think he wants the same (for Archie), said etiquette trainer and royal fan Myka Meier, appearing on the Royally Obsessed podcast. Prince William, 37, is just two years older than his younger brother Harry. Accordingly, if the couple want their son Archie to have a sibling with a close age, a new baby might soon be expected. "I think it will be an American-born baby, which will be very different. This baby could technically become president one day, Myka is quoted as saying. Earlier, a friend of Meghan Markle was cited by the Daily Mail as hinting that the Duchess of Sussex had not given up the idea of having another baby. She joked that he needs a pint-size little buddy other than the dogs, the source had reportedly said. Meghan Markle and Prince Harry officially stepped away from royal duties on 31 March, to no longer use their HRH titles, work to become financially independent and split their time between the UK and North America. Immediately, a flurry of bets were placed on them to announce their second child in 2020. UKs Ladbrokes, a betting and gambling company, announced that there were 4/6 odds of the couple announcing a pregnancy in 2020, while Coral bookmaker put the odds at 1/3. The odds had earlier been slashed after it emerged Meghan Markle, who has already landed a narrating role in Disneynature documentary Elephants, and Prince Harry had moved to Los Angeles, Meghan Markles home city, in March, after a brief stint in Canada. Earlier, Prince Harry revealed in an interview for Vogue Magazine in July 2019, guest edited by his spouse, that he wants two children maximum. As he opened up on future generations, climate change and his love for nature, speaking with conservationist Jane Goodall, he had said he intended to have only two kids in a bid to help save the planet. "Two, maximum! said Prince Harry. As they are gradually getting used to their new lifestyle, the Duke and Duchess of Sussex have been working on their new charity project a non-profit counselling and wellbeing entity called Archewell, in a nod to their baby son Archie. The couple were also seen dropping off food to critically ill residents amid the ongoing COVID-19 pandemic, with a friend quoted by the Daily Mail as suggesting the idea to volunteer with Project Angel Food had come from Meghan Markles mother Doria Ragland - a longtime supporter of the charity. Earlier it was reported the couple scrapped their plans for a celebrity-filled even to mark their son Archie's first birthday on 6 May, due to the coronavirus lockdown having been extended.